GeckoTek — Architecture & Relaunch Plan

HEADLESS ASTRO · SHOPIFY SYSTEM OF RECORD · AMAZON-FIRST GO-TO-MARKET
Hover a card for emphasis · click an API bar to expand the exact scopes & calls
Astro Frontend
Plane 1 · Presentation
Cloudflare Pages · edge-static · public, read-only
SSG BUILD.astro → static HTML/CSS/JS in dist/. Product catalog baked at build time.
ISLANDS (client:*)Only the cart hydrates client-side. Everything else ships zero-JS.
RUNTIME FETCHLive inventory + cart state pulled via GraphQL on page load.
STOREFRONT APIpublic token · read/cart
Shopify Backend
Plane 2 · System of Record
catalog · inventory · orders · hosted checkout — the single source of truth
CATALOG + INVENTORYProducts, variants, prices, real-time stock. One dataset feeds site AND Amazon.
ORDERSEvery order — web and Amazon — lands here.
HOSTED CHECKOUTcheckoutUrl → {shop}.myshopify.com/checkouts. PCI handled by Shopify.
ADMIN APIprivate OAuth · + webhooks
CedCommerce ⇄ Amazon
Plane 3 · Marketplace Sync
embedded Shopify app · Admin API ⇄ Amazon SP-API bridge
READS SHOPIFYPulls catalog + stock from the Admin API (Plane 2).
PUSHES AMAZONCreates listings + syncs inventory/price via Amazon SP-API.
WRITES ORDERS BACKAmazon orders → Shopify as orders. Stock stays single-truth.

Key — why the frontend is a free variable

Storefront APIPublic token, read/cart scope. What Astro consumes. Safe client-side.
Admin APIPrivate OAuth, full scope. What CedCommerce consumes. Never touches the frontend.
Swap = safeSeparate endpoints, auth & data planes. Keep Shopify → frontend swappable. Drop Shopify → Amazon sync breaks.

Market context — build-plate aftermarket 2026

$170–250M
Global aftermarket / yr · growing ~8–10%. Textured PEI is the biggest & fastest slice.
65–75%
Of ALL new printers ship textured PEI — the exact surface GeckoTek's adhesive delaminates from.
6.5–7k
Printer-bed orders / month on Amazon page 1 alone. The traffic we're planting the flag on.
TARGET-LISTING PRIORITY — by replacement demand
#1
Bambu Lab
25–30%
#2
Creality
20–25%
#3
Anycubic
10–12%
#4
Elegoo
8–10%
#5
Prusa
7–9%
🔴
The gate: ~70% of the market (textured-PEI printers) is locked behind Brad's adhesive fix — the product physically won't stay stuck to those beds until it's solved. So we don't wait; we build the whole engine now, launch to the segment that works today, and flip on the mass market the moment the adhesive lands. Owner: Brad · priority: URGENT.
PHASE 0FoundationNow · no dependencies
TOMAmazon Pro Seller account ($39.99/mo) → reactivate Seller Central → install CedCommerce.
QUINNFinish + launch the Astro site (Shopify backend). The marketing home base.
ALLConfirm real inventory — EZ-Stik Cold sold out in most sizes, Hot 600×600 gone. Know what's sellable before driving traffic.
ALLPull the full 12-year testimonial / review history (most isn't captured).
PHASE 1Beachhead launch — sell where we already winParallel with Phase 0
ROBBIEEngineering-plastics crowd (PPA carbon fiber, ABS, ASA) — proof videos where GeckoTek beats the glue-stick method. Uncontested strength.
QUINNSmooth-finish buyers — the differentiator; a reason to own a GeckoTek plate in addition to the stock one (how Bambu owners already shop).
QUINNBuild Bambu + Creality listings now (graphics, printer-specific names) — ready to flip, honest on current compatibility.
ALL10-influencer seeding + QR post-purchase loop → bank reviews & authority before the big push.
PHASE 2Mass-market unlockGated on Brad 🔴
BRADPEI-compatible removable adhesive solved → the 70% gate opens.
QUINNScale into the Bambu/Creality textured-PEI mainstream with momentum — listings live, reviews banked, videos shot, influencer bench ready. No standing start.

Product-mix calls

EZ-Stik HotAll inThe winner. Solid supplier network. Core of the relaunch.
EZ-Stik ColdLikely sunsetSold out & off-strategy. Don't reorder without a specific bed-type reason.
DagomaPursue lightly"Sell coated rolls only" = clean B2B side revenue that doesn't compete for Amazon focus.
Keep Shopify, ship the Astro site, set up Amazon now, and launch to the carbon-fiber / smooth-finish niche you already win — while Brad cracks the PEI adhesive that unlocks the other 70%. Build the engine now so you scale the day the chemistry lands.